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Using the same anecdotal format that proved so popular in Profilesin Audacity, Axelrod now turns to the dark side of decision-making:those choices that, in retrospect, were shockingly ill-advised.Although some were made by stupid or evil people, the majority weremade by smart people whose poor judgment produced disastrous, oftenirreversible results. The 35 profiles range from ancient times totoday and include: The Trojan Horse; the sailing of the Titanic,and the false belief that it just couldnt sink; NevilleChamberlains appeasement of the Nazis; Ken Lays deception withEnron; and even the choice to create a New Coke and fix what wasntbroke. As with Profiles in Audacity, the deftly drawn vignetteswill pique interest, satisfy curiosity and present valuablelessons. And in addition to offering the same insightful analysisof the decision-making process, also included are objectivepost-mortems that explain what went wrong and why.
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Profiles In Folly - Historys Worst Decisions And Why They Went Wrong16912£8.74 Save 27%