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Reputation matters - now more than ever. Public opinion in the wakeof the financial meltdown has revealed an abiding mistrust ofcorporations and the executives who run them. Scrutiny from theinternet and 24-hour TV offers companies no place to hide; so theymust proactively seek the confidence of their shareholders and thepublic. Via its groundbreaking Seven Strategies of ReputationLeadership, Crisis of Character offers a fail-proof way forexecutives to immunise themselves and their companies against thebreakdowns that can happen to even the most prominentorganisations. Using real-life examples (from Merck and Citigroupto Hewlett-Packard and Coca-Cola), Crisis of Character presentsconcrete ways executives can shape the internal corporate cultureto support their business interests.
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Crisis Of Character - Building Corporate Reputation In The Age Of Skepticism18160£16.14 Save 19%
Crisis of Character - Building Corporate Reputation In The Age of Skepticism