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As a burgeoning businessman in the 1980s, Steven Schussler stoppedat nothing to make his dream of a tropical-themed restaurant cometrue, even turning his home into a rainforest, complete with indoorwaterfall, life-size replica of an elephant and 40 tropical birds,in order to have a prototype to show potential investors. Drawingfrom his own life and business triumphs, Schussler offers would-beentrepreneurs a new way of utilizing creativity to achieve theirdreams. He distills his principles for entrepreneurs on a budgetand also reveals the ways in which his lessons, from self-brandingto developing strategic partnerships to giving recognition whererecognition is due, can work in larger corporations. Just like hisfamous themed restaurants, Schussler's insights provideentertainment, education and ample food for thought for allbusiness people aspiring to their next level of success.
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It's A Jungle In There - Inspiring Lessons, Hard-won Insights, And Other Acts Of Entrepreneurial Daring19979£7.27 Save 27%Unavailable to buy online